Web Accessibility Services

Web accessibility services help businesses design and maintain websites that work for every user, including people with visual, auditory, cognitive, and physical disabilities. An accessible website is not only a legal requirement in many countries, but it also reaches a wider audience, improves user experience, and reduces the risk of ADA-based litigation.

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What Is Web Accessibility and Why Does It Matter?

Web accessibility means building websites that people with disabilities can use, including those who rely on screen readers, keyboard navigation, or high-contrast display settings. It matters because 16% of the world's population lives with some form of disability, and 71% of disabled users will leave a website they find difficult to use.

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How We Assess Your Website's Accessibility

We begin with a high-level audit of your digital properties against the Web Content Accessibility Guidelines (WCAG), the globally recognized standard for web accessibility. We check keyboard navigation, color contrast ratios, text alternatives for images and media, form labeling, and heading structure. You receive a clear assessment of where you stand and what needs to change.

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WCAG Compliance: What Your Website Needs to Meet

WCAG compliance means your website meets the Web Content Accessibility Guidelines set by the W3C, the international body responsible for web standards. WCAG 2.1 Level AA is the benchmark required by law in many jurisdictions, including the EU, UK, USA, and Canada. Meeting this standard means your site is perceivable, operable, understandable, and robust for all users.

ADA Web Accessibility and Your Legal Obligations

ADA web accessibility requires that business websites be usable by people with disabilities under the Americans with Disabilities Act. In 2025, over 3,000 ADA-based web accessibility lawsuits were filed in the US. Achieving compliance protects your business from legal risk while opening your site to the full range of potential customers.

Accessible Website Design That Works for Every Visitor

Accessible website design builds inclusivity into the structure of your site from the ground up, not added as an afterthought. This includes semantic HTML, sufficient color contrast, scalable text, clearly labeled navigation, and media with captions or transcripts. Well-designed accessible sites also perform better in search, as many accessibility best practices align directly with how Google reads and ranks pages.

Did You Know?

Not having full web accessibility across all your digital properties costs your business money, as disabled people often struggle to complete transactions on inaccessible websites.

16%
16% of the world’s population lives with some form of disability
70%
70% of the ADA-based lawsuits on web accessibility were filed against ecommerce sites
42%
42% of people with disabilities think that web content accessibility has not changed over the previous year
71%
71% of disabled customers with access needs will click away from a website that they find difficult to use

Your Web Accessibility Questions... Answered

Let's unravel the essentials of web accessibility. Explore the answers to your frequently asked questions about web accessibility. 

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What is web accessibility?

Web accessibility means designing and building websites so that people with disabilities, including visual, auditory, cognitive, and physical impairments, can use them effectively. It involves meeting established standards like WCAG 2.1, and it applies to all digital properties, including websites, apps, and online tools. It is both a legal requirement and a business advantage.

How is a web’s accessibility assessed to ensure it can generate leads?

A website's accessibility is assessed against the Web Content Accessibility Guidelines (WCAG), the internationally recognized standard. Assessments check keyboard navigation, color contrast, text alternatives for images, form labels, heading structure, and screen reader compatibility. WSI conducts a high-level audit of your site and provides a clear report of what meets the standard and what needs to change.

How do I make my website ADA compliant?

To make your website ADA-compliant, it needs to meet WCAG 2.1 Level AA standards. This means adding alt text to images, ensuring keyboard navigability, providing captions for video content, using sufficient color contrast, and structuring content with proper headings. WSI's web accessibility consultants assess your current site and create a prioritized roadmap to full compliance.

Why Is Web Accessibility a Legal Requirement?

Web accessibility is a legal requirement because disability discrimination laws in many countries, including the ADA in the USA, the Equality Act in the UK, and the European Accessibility Act in the EU, apply to digital properties as well as physical ones. Non-compliant businesses face lawsuits, fines, and reputational damage.

Does Web Accessibility Affect SEO?

Yes. Many web accessibility improvements directly benefit SEO. Adding descriptive alt text helps search engines understand images. Using semantic heading structures improves crawlability. Faster, cleaner code, a byproduct of accessibility-first development, contributes to better Core Web Vitals scores. An accessible website is also a more search-friendly website.
 

We do more than just Web Accessibility Services

An accessible website is one part of a complete digital marketing strategy. For a strategy that works across all channels, speak with a WSI consultant about our full range of digital marketing and AI services.

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Future-Proof Your SEO Strategy

Make your brand discoverable and credible for AI search.

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Generate More Sales Leads

Generate high-quality leads and convert more customers.

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Drive Growth with AI

Demystify AI, drive adoption and achieve transformative outcomes.

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Improve an Ineffective Website

Turn your website into a powerful lead generator for your business.

Speak with a WSI Expert today

Your web accessibility services start with a conversation. Leave your details, and a WSI consultant will follow up to arrange a time that works for you.

We look forward to chatting!

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“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.

Let's talk Web Accessibility